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Google Ads & Digital Marketing

Google Ads & digital marketing focused on real enquiries.

Reach people who are actively searching for your services — and those who should know about you. We plan, run and optimise campaigns with proper tracking so every rupee is accountable.

Advertising that's measured by results, not just clicks.

Paid advertising can bring enquiries quickly — but only when campaigns are targeted well, ads are relevant and the landing page makes it easy to act. Without tracking, it's impossible to know what's working and money is easily wasted.

We start by defining your goals: calls, WhatsApp messages, form enquiries, store visits or online sales. Then we set up conversion tracking with Google Analytics and Google Tag Manager, research keywords and audiences, write ad copy and build or improve landing pages. Campaigns can include Google Search ads for high-intent searches, Performance Max or Display for wider reach, and Meta ads on Facebook and Instagram for awareness and remarketing.

Once campaigns are live, we monitor search terms, adjust bids and budgets, test new ads and remove waste. You get clear reports showing spend, leads and cost per lead in plain language. Advertising budgets are paid directly to the ad platforms, objectives are agreed before launch, and — as with any advertising — results can't be guaranteed, but they can be measured and improved.

Features & capabilities

What our Digital Marketing service covers.

Every project is scoped to your needs — here's what we typically include.

Google Search Ads

Appear at the top of Google when people search for your services in your area.

Meta Ads

Facebook and Instagram campaigns for awareness, lead generation and remarketing.

Social media marketing

Content calendars, post design and page management for consistent presence.

Landing pages

Focused pages designed to convert ad clicks into calls and enquiries.

Conversion tracking

GA4, Tag Manager, call and WhatsApp click tracking to measure what matters.

Clear reporting

Spend, leads and cost per lead reported regularly in simple language.

Who it's for

Built for organisations like yours.

Businesses needing leads fast

New launches, seasonal offers and admissions campaigns that can't wait for SEO.

Schools & coaching centres

Admission season campaigns targeted to parents and students in your area.

E-commerce stores

Shopping, remarketing and social campaigns to drive online sales.

Real estate & services

Property launches, clinics and service providers targeting local customers.

Our process

How we deliver Digital Marketing.

01

Goals & tracking

Define objectives and install conversion tracking before spending a rupee.

02

Campaign build

Keyword/audience research, ad copy, creatives and landing pages.

03

Launch & optimise

Monitor daily, refine targeting and bids, test new ads.

04

Report & scale

Regular reports, then scale what works and cut what doesn't.

Deliverables

What you get.

Typical deliverables — the final list is confirmed in your proposal.

  • Campaign strategy and budget plan
  • Google Ads account setup or audit
  • Meta Business & Ads Manager setup
  • Ad copy and creatives
  • Landing page design or optimisation
  • GA4 and Tag Manager conversion tracking
  • Ongoing optimisation
  • Monthly performance reports
FAQs

Digital Marketing — frequently asked questions.

How much should I spend on Google Ads?

It depends on your industry, competition and goals. Many local businesses start with a modest daily budget to test, then scale based on cost per lead. We recommend a starting budget after researching your market.

Is the ad budget included in your fees?

No. Ad spend is paid directly to Google or Meta from your own account, so you keep full control and visibility. Our management fee is separate and agreed upfront.

How soon will I get leads from ads?

Ads can start generating traffic as soon as they're approved, often within a day or two. The first few weeks are used to learn and optimise, so performance typically improves over time.

Should I choose SEO or Google Ads?

Ads deliver quicker visibility while you pay; SEO builds lasting organic visibility over months. Many businesses use ads for immediate leads while investing in SEO for the long term.

Do you manage social media pages?

Yes. We can plan content calendars, design posts and manage your Facebook and Instagram pages alongside paid campaigns.

Related services

Often combined with.

Let's discuss your Digital Marketing project.

Tell us what you need and we'll respond with practical next steps and a clear quote.

Call Programic